Dowling Duncan and redesigning the American Dollar:
Why the size?
We have kept the width the same as the existing dollars. However we have changed the size of the note so that the one dollar is shorter and the 100 dollar is the longest. When stacked on top of each other it is easy to see how much money you have. It also makes it easier for the visually impaired to distinguish between notes.
Why a vertical format?
When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense.
Why different colors?
It’s one of the strongest ways graphically to distinguish one note from another.
Why these designs?
We wanted a concept behind the imagery so that the image directly relates to the value of each note. We also wanted the notes to be educational, not only for those living in America but visitors as well. Each note uses a black and white image depicting a particular aspect of American history and culture. They are then overprinted with informational graphics or a pattern relating to that particular image.
$1 – The first African American president
$5 – The five biggest native American tribes
$10 – The bill of rights, the first 10 amendments to the US Constitution
$20 – 20th Century America
$50 – The 50 States of America
$100 – The first 100 days of President Franklin Roosevelt. During this time he led the congress to pass more important legislations than most presidents pass in their entire term. This helped fight the economic crises at the time of the great depression. Ever since, every new president has been judged on how well they have done during the first 100 days of their term.
So when do we get to use these new notes?
I dont like them actually, the colors are terrible, and although I love the idea of Barack on there as first African American president, I would still like to pay homage to our first president and put them both on the bill. And honestly the reasoning for all the bills besides the 1 and the fifty just feel a bit forced and unfitting IMO. But mostly I think they are ugly, if we are going to change our money to something similar to the euro, can we at least make it look as nice as the euro.
I’m sorry, but these are actually pretty terrible in almost every respect.
From a graphic design standpoint, they are amateur and pretty obnoxious. The colours are terrible. The sizing differences are terrible.
i don’t want someone to know I am carrying a $100 bill because it stands out in my wad for being extremely large and Sunkist orange.
My money doesn’t need Fun Facts. Save those for popsicle sticks and postcards.
These read more like an ad campaign than official currency. The graphics are reminiscent of 1960s Penguin book covers. I think I’ve seen these on Mr. Wizard.
Why the large white void at the top of the bill? Are these flashcards?
Am I playing UNO?
Why whiteness at all? Those bills change hands twice, they’re gonna look like used toilet paper for all the staining you’re gonna see. I just want to trim that effing white border off on a paper cutter, because it appears to be uncropped paper.
And why Obama? What happens we we have our first female president? What about our first Asian American president? This topical bill will become obsolete.
I don’t normally shit all over things, but ugh, these irk me a lot and come off as rather unprofessional in concept and execution.
One look at this person’s main gallery will show their work is pretty much all the same, following the same design formats.